CPG Marketing
System Of Record

Shopperations software is built by marketers for modern CPG marketing teams. It offers robust features to streamline and automate the entire marketing program lifecycle.

CPG marketing System of Record
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Track Budgets

Track Budgets

Standardize all fund releases, enforce spending rules, track every penny, and connect the dots between sources and uses of funds.

Standardize Promo and Media Planning

Standardize Promo & Media Planning

See your brands’ omni-channel campaigns in one place, enabling transparency & collaboration across the matrix.

Automate Calendaring

Automate Calendaring

Generate sales-ready calendars in just a few clicks. Demonstrate customer-specific and national activities in one view.


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Partner with Agencies

Partner with agencies

Improve collaboration to build better programs, faster. No more constant email inquiries, outdated offline trackers or endless meetings with marketing agencies just to share basic facts.

Illustrate Programs

Illustrate programs

Organize campaign assets, in-store photos, and other campaign-related documents in one place.

Find Vendor Partners

Find Vendor Partners

Browse and filter Vendorstan database to find a perfect tactic or vendor to activate your brand.


Track Invoices and Deductions

Track Invoices & Deductions

Reconcile actuals against your forecast with ease. Know with confidence what each campaign cost for an accurate post-promo analysis.

Integrate Coupon Redemptions

Integrate Coupon Redemptions

Connect your clearinghouse data to your campaigns in Shoperations to automatically see to-date redemptions and the latest forecasts.

Streamline Reconciliation

Streamline Reconciliation

Connect ERP or payment processing systems to Shopperations to automatically reconcile program costs and budgets.


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Easily answer any question about your business with our flexible report engine. Create dynamic reporting templates or ad-hoc reports. Save snapshots, update, and share reports with just a few clicks.

Sales Lift Analytics and ROI Measurement

Sales Lift Analytics and ROI measurement

Map your syndicated sales data to Shopperations campaigns to quickly and automatically demonstrate sales lift and ROI. Scale the winning campaigns and scrutinize the ineffective spend to enable continuous improvement.

Secure & Reliable Enterprise Solution

At Shopperations, we take data security very seriously and understand the importance of safeguarding the information that our clients entrust to us. Our processes and procedures ensure that clients’ data is protected at all times. Our team is highly trained in data management and follows industry-standard best practices to maintain the confidentiality, integrity, and availability of our clients’ data. 

We have certified Cybersecurity experts on staff (CISSP, CISM, and CISA) and continuously monitor and update our security measures to stay ahead of any potential threats and provide our clients with peace of mind knowing that their data is in safe hands.

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We partnered with Microsoft to make our application available on their AppSource

High Availability Cloud Architechture

Application is hosted in a high availability cloud architecture.

Data Encryption

Data is encrypted in transit and at rest, including endpoints and backups.

SSO integration

SSO integration is available for clients to enforce their own password policies and MFA.

Regular security audits

We conduct regular security audits.