Shopperations makes it easy for CPG marketers to
track, visualize, share, and analyze their omnichannel
marketing budgets and plans.
Whether it’s an in-store demo, a retail media campaign, a national
coupon offer, or an e-commerce promotion – track all your brand’s
marketing expenses in one place. No more opaque silos, wasteful
layering, or disjointed messaging!
Stop wasting time on manual data gathering, formatting, and updating static documents. Shopperations’ standardized planning approach enables automatic reporting and live, dynamic calendars.
Shopperations lets your cross-functional colleagues see what you are
working on. No more disruptive inquiries, outdated offline status trackers or endless meetings with your marketing agency, sales or finance, just to share basic facts.
Discover and connect with the relevant media vendors on Vendorstan, Shopperations’ “Yellow Pages” portal for CPG marketers. Filter tactics by type, path-to-purchase phase, brand objectives, KPIs, lead times, and more.
Quickly and automatically measure the sales impact of your campaigns
with the Shopperations Pos-Promo Dashboard. Scale winning campaigns and scrutinize ineffective spending to improve future sales lift and ROI.
Some of the world’s most sophisticated CPG
companies use Shopperations to streamline
their omnichannel marketing processes.
Shopper Marketing Director,
Riviana Foods
Using Shopperations as our Shopper platform we were able to establish a true Shopper initiative. From zero to 200+ events engaging a team of 5 Shopper experts across the country with the confidence that all these moving parts were in control. In my 29 years in the CPG industry, i have never ramped up a department that quickly. Shopperations gave us the visibility and accountability that allowed us to move at that pace.
Shopper Marketing Director,
Riviana Foods
Shopperations is a dedicated shopper budget managment tool that is many shopper manager’s dream come true. They now can accurately and efficiently report their spend and create transparency of shopper budgets!!!
Associate Brand Manager, Vital Farms
While I was away on vacation, my Sales team suddenly needed to share our Shopper Marketing plans with a retail client. Instead of frantically calling me to send the latest calendar, they were able to log in and get all the answers in Shopperations. We love that Shopperations makes it effortless to keep everyone on the same page!
National Sales Director, HEINEKEN USA
We saw an immediate impact of Shopperations. It’s been instrumental in getting the team to become more strategic in managing their business. We are now able to understand brand investments before they happen and place our customer-specific dollars in the right spots.
Senior Shopper Marketing Director, Conagra Brands
My team has been using Shopperations for almost two years and found numerous benefits. One of the unexpected surprises was that our financial audit took just 30 minutes instead of days or weeks like it did before.
Account Director, Epsilon
I’ve found Shopperations to be an extremely helpful, easy-to-use tool that makes it much easier to sort through the multitude of shopper program details and glean the kind of information that is valuable to our clients and brands. I’d recommend it to anyone in a brand- or customer-focused shopper marketing role.
Shopperations empowers many functions in a CPG organization to be more transparent,
efficient, and confident.
Standardize omnichannel plannig approach for all customers, tactics, vendors and brands. Present complete, hoilstic shopper plans to retail cutomers, regardless of purchase channel.
Manage all brands' coupon, in-store or digital media budgets in one place. Inform Shopper and Sales team in time for effective cusomer sell-in.
Prepare for Customer JBP calls, demonstrate total customer spend beyond Trade, and showcase strategic shopper-centric campaigns. Seamlessly collaborate with Marketing & Media teams.
Bring all media spending to one transparent place, enabling customer-facing teams to leverage media buys for proactive
and timely sell-in.
Get granular, timely, accurate marketing spend forecast by GL, Brand, and Customer. Get marketing to adhere to GAAP rules through proper phasing. Document proof of marketing performance and breathe through audits.
Collaborate with clients in real time, see their holistic plans earlier, become a proactive, strategic partner, not just a tactical order taker.
Shopperations gives you and your team clarity, confidence, and time savings to compete in the fast-paced world of CPG marketing.
Teams that leverage Shopperations significantly improve productivity, dramatically shorten employee onboarding and financial audits, and reduce post-promo analytics expenses.
