In The Media

List of media articles featuring Shopperations.


Profile: Olga Yurovski, Founder & CEO, Shopperations

A classically trained CPG marketer, Olga Yurovski started her career 19 years ago as an associate brand manager at Procter & Gamble in Ukraine.

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The Shopper Marketer Who Revolutionized Shopper Marketing

In the past few years, shopping at the grocery store and other large retailers has changed quite dramatically. Don’t feel bad if you haven’t noticed; you’re not supposed to notice.

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How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand’s national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where.

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Improving the science behind shopping

Necessity might be the mother of invention for other companies, but Shopperations was born of frustration.

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Former P&G marketer’s big idea better connects brands and retailers

A Cincinnati entrepreneur who has done tours of duty at Procter & Gamble and ConAgra Foods launched a new platform to help brands and retailers work better together.

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