“Using Shopperations as our Shopper platform we were able to establish a true Shopper initiative. From zero to 200+ events engaging a team of 5 Shopper experts across the country with the confidence that all these moving parts were in control. In my 29 years in the CPG industry, I have never ramped up a department that quickly. Shopperations gave us the visibility and accountability that allowed us to move at that pace.”
Planning and Collaboration Platform
For Retail and Brand Marketers
Trusted By
Shoppperations Testimonials
Craig Bilow
, Riviana Foods
Becca Heeke
, Vital Farms
“While I was away on vacation, my Sales team suddenly needed to share our Shopper Marketing plans with a retail client. Instead of frantically calling me to send the latest calendar, they were able to log in and get all the answers in Shopperations. We love that Shopperations makes it effortless to keep everyone on the same page!”
John Kucek
, Epsilon
“I’ve found Shopperations to be an extremely helpful, easy-to-use tool that makes it much easier to sort through the multitude of shopper program details and glean the kind of information that is valuable to our clients and brands. I’d recommend it to anyone in a brand- or customer-focused shopper marketing role.”
Mark Sorrentino
, Reckitt-Benckiser
“Shopperations is a dedicated shopper budget management tool that is many shopper managers’ dream come true. They now can accurately and efficiently report their spend and create transparency of shopper budgets!!!”
Michelle Nachtweih
, HEINEKEN USA
“We saw an immediate impact of Shopperations. It’s been instrumental in getting the team to become more strategic in managing their business. We are now able to understand brand investments before they happen and place our customer-specific dollars in the right spots.”
Bob Waibel
, Conagra Brands
“My team has been using Shopperations for almost two years and found numerous benefits. One of the unexpected surprises was that our financial audit took just 30 minutes instead of days or weeks like it did before.”
Rebecca Campbell
, Hormel Foods
“Shopperations helps me avoid 75% of interruptions and lets me be more strategic”.
Features & Benefits
Get real time updates…
See one version of the truth
Change is inevitable, but it doesn’t need to be stressful. Shopperations gives management and cross-functional partners instant visibility to your team’s evolving plans and reduces the need for time-consuming internal alignment meetings.
Enjoy intuitive interface
and workflow
We eliminate mundane tasks like reconciling, saving, attaching, copying and pasting and instead offer you tools that help your creativity shine. Contextual discussions, shared attachments, embedded marketing briefs and visual dashboards – these are just a few exciting features we have to offer.
Save time with automated calendars
Visualizing and sharing your plans has never been easier! Forget about spending hours creating spreadsheet-based calendar grids, only to realize that they became obsolete the next day. Our calendars are real-time, searchable, filterable, expandable and exportable!
Track every penny,
effortlessly
Funding often comes from many places, and it’s not always easy to keep track of the budgets that you have at your disposal. Our many-to-many budgeting capabilities let you fund an event with more than one budget and allocate a budget to more than one event.
Case Study
Heineken
Challenge
Sales team leadership spent a lot of time gathering updates about the status of their commercial marketing budgets and promotional plans. Team communicated extensively via email and relied on multiple offline spreadsheets. Connectivity with headquarters’ shopper marketing team was also heavily email based and lacked consistency and transparency.
Solution
Standardized process by establishing common naming conventions, spending principles and product hierarchies. Leveraged Shopperations software to build and update promotional plans and budgets in real time. Used Shopperations data export feature to automate financial reporting.
Outcome
Significantly reduced manual data touches and number of alignment meetings. Increased reporting accuracy, speed and granularity. Uncovered pockets of opportunity to re-allocate investments across product portfolio. Established team’s reputation as an agile, transparent and data-driven partner with strong sense of accountability.
Freebies
How To Build Modern Shopper Marketing Capability
Comprehensive Guide
- Why shopper marketing should be a strategic capability for all organizations.
- How to build organization alignment and support for shopper marketing.
- Who to hire and what 21st century skill sets to look for.
- What framework to deploy to develop winning shopper marketing strategies that consistently deliver results.
Shopperations in the Media
News & Events
Power-packed insights at P2P summit
Bridging brand and sales silos – Why and how shopper marketers must step up – the presentation
Delegates were treated to a power-packed presentation by two leading shopper marketing icons – Shopperations founder and CEO Olga Yurovski and Hormel’s shopper engagement manager Rebecca Campbell – at the P2P Summit earlier this year.
Olga and Rebecca addressed organisational silos, one of the critical issues facing the industry.
The presentation, aptly titled “Bridging brand and sales silos – Why and how shopper marketers must step up”, began with Olga sharing insights from Shopperations’ 2018 industry survey.
This was followed by Rebecca’s case study of Hormel Foods’ case study of the company was “busting” its silos.
Get your free personal electronic copy of the presentation.
Join Shopper Marketing Society on Slack
Community for shopper marketing professionals
Interested in networking with fellow shopper marketers around the globe in a modern, efficient and informal way? Join our Shopper Marketing Society on Slack and share best practices, ask for expert advice, discover new shopper marketing capabilities and partnership opportunities.