Planning and Collaboration Platform

For Retail and Brand Marketers

Trusted By

Features & Benefits

Get real time updates…
See one version of the truth

Change is inevitable, but it doesn’t need to be stressful. Shopperations gives management and cross-functional partners instant visibility to your team’s evolving plans and reduces the need for time-consuming internal alignment meetings.

Enjoy intuitive interface
and workflow

We eliminate mundane tasks like reconciling, saving, attaching, copying and pasting and instead offer you tools that help your creativity shine. Contextual discussions, shared attachments, embedded marketing briefs and visual dashboards – these are just a few exciting features we have to offer.

Save time with automated calendars

Visualizing and sharing your plans has never been easier! Forget about spending hours creating spreadsheet-based calendar grids, only to realize that they became obsolete the next day. Our calendars are real-time, searchable, filterable, expandable and exportable!

Track every penny,

Funding often comes from many places, and it’s not always easy to keep track of the budgets that you have at your disposal. Our many-to-many budgeting capabilities let you fund an event with more than one budget and allocate a budget to more than one event.

Case Study

Heineken Shopper Marketing Case Study



Sales team leadership spent a lot of time gathering updates about the status of their commercial marketing budgets and promotional plans. Team communicated extensively via email and relied on multiple offline spreadsheets. Connectivity with headquarters’ shopper marketing team was also heavily email based and lacked consistency and transparency.


Standardized process by establishing common naming conventions, spending principles and product hierarchies. Leveraged Shopperations software to build and update promotional plans and budgets in real time. Used Shopperations data export feature to automate financial reporting.


Significantly reduced manual data touches and number of alignment meetings. Increased reporting accuracy, speed and granularity. Uncovered pockets of opportunity to re-allocate investments across product portfolio. Established team’s reputation as an agile, transparent and data-driven partner with strong sense of accountability.



How To Build Modern Shopper Marketing Capability

Comprehensive Guide

  • Why shopper marketing should be a strategic capability for all organizations.
  • How to build organization alignment and support for shopper marketing.
  • Who to hire and what 21st century skill sets to look for.
  • What framework to deploy to develop winning shopper marketing strategies that consistently deliver results.

Shopperations in the Media

Shopper Marketing Magazine

News & Events

Shopperations And Hormel Foods To Present At The Path To Purchase Summit

Wednesday, March 14, 2018, 9:30 AM – 10:00 AM Central Time

Presented by:

Olga Yurovski – Shopperations
Rebecca Campbell – Hormel Foods Corporation

Organizational alignment, transparency and ongoing collaboration between marketing and sales are competitive advantages that are hard to achieve for many large organizations. Learn how Hormel’s shopper marketing team created an agile and repeatable way to link their strategies with brands and sales, maintain ongoing communications, and build cross functional transparency and trust. Attendees will:

  • Learn the signs that indicate brand and sales organizational silos are out of control.

  • See why shopper marketing must take the lead in busting these silos.

  • Discover key success factors, useful tools and frameworks for sustainable organizational alignment.

Join Shopper Marketing Society on Slack

Community for shopper marketing professionals

Interested in networking with fellow shopper marketers around the globe in a modern, efficient and informal way? Join our Shopper Marketing Society on Slack and share best practices, ask for expert advice, discover new shopper marketing capabilities and partnership opportunities.